One of the goals of agility is to be able to respond rapidly to market change. But do you feel prepared to wake up to a product announcement from Amazon disrupting your entire business? Would you know what steps to take?
Instead of being worried, we can get mapping! Wardley Mapping, coined by Simon Wardley, is a way of understanding markets and components in a way that allows us to visualize and anticipate change in markets - and develop strategies and gameplays for how we can respond to them.
This session uses several real-world cases of work with organizations to map their landscape and show the strategies and gameplays that allowed them to reshape where they were headed - and allow you to understand your organization’s market and how you can think about features and product direction.
Learning Outcomes:
- Mapping can be overwhelming when people first look at it, so participants will learn how to get started in a simple way with mapping
- Strategy and Gameplays are context specific and participants will understand how to understand that context and how to apply gameplays in real-world situations
- Lean and Agile methods are a key execution strategy and participants will have the opportunity to see how strongly Lean thinking influences strategic approaches
Founder, Cory Foy, LLC - Increasing strategic and tactical agility for orgaizations across the globe
Cory has been involved in the Agile, Lean and XP movement since 2004. His background includes a diverse range of experiences, including development, executive leadership, and product management as well as medical, fire and search and rescue. He currently is the founder of Cory Foy, LLC, providing organizational transformation and coaching for companies around the globe.